“Investing in developer ecosystems is essential to fuel those ingenious inventions that let you do anything from crowdsourcing language translation, to building a social polling platform good enough for the President’s State of the Union.” “We live in a software-defined world that’s changing every day for the better, thanks to the work of developers,” said Kyle Kelly-Yahner, community content manager for Twilio. It recently launched a $50 million development investment fund focused on attracting new developers and businesses to build on its platform, while giving existing developers resources to do more. As such, it provides APIs for Web developers to build cloud communications applications using voice and SMS. Twilio, for instance, specializes in providing an infrastructure-as-a-service (IaaS) platform for creating software-embedded, contextual communications. “This is what’s behind Slack’s acquisition of Screenhero, as well as HipChat (or rather Atlassian) buying Blue Jimp.”Ĭompanies can also choose to partner. “In some cases, app developers have acquired start-ups whose technology will add voice and video communications otherwise lacking in an app designed for text-centric interactions,” explained Brian Riggs, an analyst with Ovum’s enterprise group, in a recent post. In a similar vein, Atlassian has acquired HipChat, a developer.
In the former case, thhe functionality will simply be absorbed but Glip will become a team collaboration option for RingCentral customers, as well as exist as a standalone app.
Fuze is looking to expand its cloud-based video conferencing services portfolio, while RingCentral is looking to broaden its cloud telephony portfolio. But many are choosing to simply acquire the functionality that they don’t have.įor instance, Fuze and RingCentral are integrating functionality acquired from LiveMeetings and Glip, respectively, into their offerings. Several companies are building native voice and video chatting and conferencing directly into their platforms this is the case for Unify Circuit, Cisco Spark and Moxtra. The market for team collaboration apps-think voice and video-is in a state of flux, with a mix of internal development, partnering and acquisition strategies making for a fragmented business landscape.
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